Do you know your customers as well as you should? Does your database contain all of the valuable information that it should?

Raphael can examine your customer file and add demographic information that will help you determine who your most profitable customers are, what characteristics they share and – most importantly – how to find more customers, just like them. That’s information to improve your bottom line.

Our analytical services transform customer data into meaningful information. This can include:

Demographic Data Enhancement – Adds valuable business or consumer information to your customer data.

Market Analysis Profile – Provides important insight regarding the distribution of your customers across various demographic segments.

Market Penetration Analysis – provides insight into how effectively your company is penetrating your market place by comparing customer and market segments.

Modeling Analysis – develops customized demographic model of your customers to be leveraged in more effectively identifying responsive customer and prospect segments.

Database Services

Leveraging the value of customer information depends on effective customer database management. Data represents little real value, unless it is available to marketing decision makers in a form, which can be easily interpreted and applied.

Raphael provides strategic consultation to assist clients in converting valuable customer data into an actionable database asset, ready for marketing programs.

Our database services provide direction on how to collect, clean, maintain and access customer data. These database services include:

• Database structure development
• Data entry management
• Database update reporting
• Database access
• Demographic data enhancement
• On-going consultation and management of database growth

Additionally, you’ll be provided with consultation on how to best leverage this information in effective direct marketing applications.

And if you’re interested in leveraging the power of the internet, Raphael can provide access and immediate delivery of your marketing information via this powerful medium by supporting database query and individual record lookups. Additionally, your website can be linked directly with your database to capture valuable prospect data.

Data Processing Services

Effective database marketing is typically dependent upon a variety of customized data processing steps. The accuracy of these processes is critical to maximizing the success of your program and minimizing wasted costs.

If your database isn’t “clean”, you’re wasting marketing dollars. People move. Executives change jobs. In fact, the accuracy of most lists typically decrease 2% per month. This translates into wasted marketing dollars. Raphael specializes in managing such efforts, which include:

List Hygiene – in addition to CASS certification, we offer upper lower casing, genderization, and personalization.

Zip Code Correction/Address Standardization – improves the deliverability of your customer addresses by keeping up with zip code changes and maintaining USPS address standards.

Merge Purge – removes duplicates and/or suppresses existing customers from prospect mailings.

Postal Presorting – when you have your list presorted using CASS certified presort software, you get the best possible postage rate for your mailing.

National Change of Address – NCOA is provided to keep in touch with your customers and prospect on the move.

Flexible Output Formats – data output can be provided in a variety of formats depending on your specific data management needs.